Aetna Innovation
As a member of the Multichannel Center of Excellence (MCOE), I was the Lead UX/UI Designer. Our team consisted of UX/UI designers, project managers, architects, and developers. We developed a vast array of projects including chatbots, native mobile applications, AI projects, games, and web applications. For the projects below, I and my team:
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Led UX sessions to understand the business and user goals.
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Held UX brainstorming sessions for design.
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Tested designs with users employing User Testing.
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Created wireframes.
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Ensured that all designs were possible from an architecture and engineering standpoint.
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Delivered designs and technical requirements to the customer.
Medicare RSVP
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Goal: This web application allows Medicare customers to sign up for on-site sales meetings.
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Description: A customer can sign up to attend a Medicare sales meeting.
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Channel: Web and mobile
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My role: UX, wireframes, & hi-fidelity designs
Medicare Broker Sites
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Goal: Create a responsive web tool for Medicare brokers.
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Description: The MCOE designed and developed several tools for Medicare brokers, ranging from a broker resource site to individual broker pages. The MCOE created an automated system that allowed brokers to quickly and easily maintain their own broker page. I was responsible for gathering requirements, wireframing, and design.
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Channel: Web/mobile app
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My role: UX and UI design
Aetna Health Dashboards
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Goal: Create customized responsive web applications for provider groups.
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Description: Several teams asked the MCOE to create health dashboards for their provider groups. These entailed bringing together features relevant to a particular group and creating a mobile application. To the right is one created for the City of Houston employees.
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Channel: Web/mobile app
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My role: UX and UI design
Aetna Medicare Sales Promotional Video
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Goal: Create a short animated video to place on broker sites to promote selling Aetna Medicare broker products.
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Description: The Medicare team requested a promotional animated infographic for Medicare sales. It was created using Hype and Adobe Premier.
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Channel: Web (note this version does not have the audio included.
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My role: Story boards, graphics, and animation.
Aetna Navigator
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Goal: Aetna's primary web portal for members.
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Description: I was a UX designer working with a large team of Navigator business analysts and subject matter experts for the redesign of Aetna Navigator, the primary member portal.
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Channel: Web/mobile app
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My role: UX and UI design
Lo-fidelity Mockup
Aetna Employee Staffing
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Goal: Create a web application that would aid in onboarding new employees.
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Description: The MCOE designed an application that would track all Aetna employees, and plug them into a process that would notify them on where they were in the process and their required tasks.
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Channel: Web/mobile app
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My role: UX and UI design
Aetna "Wipe Out"
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Goal: Create a game for the Wellness team for our customers to help relieve stress.
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Description: Aetna Wipe Out was a game played on a phone to help users reduce stress. Users assign a stressor to an emoji, and then trap it in a bottle and flip it away into the ocean. The game was created by MCOE developers using Unity.
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Channel: Web/mobile app
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My role: Game designer & graphic design
